
Chief Financial Officer Position Profile
ABOUT SAFE + FAIR
Food for All(ergies) at Fair Prices. The Safe + Fair Food Company hopes to make living with food allergies a little easier. They work to raise community awareness about what it means to live free from ingredients that can cause harm. 3% of proceeds are donated to the Sean N. Parker Center for Allergy and Asthma Research at Stanford University.
Safe + Fair maintains the highest standards in creating a range of tasty products that help customers live free from what they need to avoid while enjoying clean ingredients that work for them. Their products include granola, popcorn, mixes, chips, and more.

THE SAFE + FAIR FOOD COMPANY STORY
Over lunch one day, longtime best friends Dave and Pete found themselves sharing food allergy frustrations. Both dads were stressed out by the lack of safe foods for their kids, both of whom happened to have nut allergies. Fed up with scrutinizing labels and constantly reminding other parents to do so, Dave and Pete agreed: safe products were hard to find or too expensive. Also, pricey “food allergy brands” totally failed to appeal to the nut-allergic kids — much less the non-allergic ones. No fun for anyone! Dave and Pete set out to make living with food allergies easier and more delicious for families like theirs. The founders set their sights on creating products both safe for food allergic kids AND appealing to kids without food allergies. To make products SAFE + FAIR means offering clear information and affordable prices — so whoever does the shopping can make easier, faster, more inclusive choices. And that’s how The Safe + Fair Food Company was born.
IN THE PRESS
POSITION OVERVIEW
Reporting to the Chief Executive Officer, the Chief Financial Officer (CFO) will be responsible for leading this growth-oriented company's financial management with a strong background in cost analysis/control, financial reporting and forecasting, budgeting, business strategy and planning, and analysis.
The CFO plays a vital role in the overall strategic management of the organization. As a member of the strategy team, the CFO has responsibility for planning, implementing, managing, and advising on all financial-related activities of the company. This includes direct responsibility for accounting and compliance, planning and analytics, business services, and reporting. The CFO will partner with the CEO and oversee all fiscal and fiduciary responsibilities for the organization.
ROLE + RESPONSIBILITIES
- Build a best-in-class financial department by promoting and instilling a culture of personal learning and professional development.
- Ensure the team has a clear and compelling vision of 'what great looks like' and a plan.
- Develop and maintain strong relationships with leaders across the company in order to identify business.
- Coordinate the overall financial activities of the company; lead corporate finance, cash management, tax strategy and regulatory compliance and planning, accounting reporting, planning and analytics, budgeting, forecasting, credit, AR/AP, and payroll. Also, leading banking relationships.
- Build a budgeting and analysis capability.
- Monitor and advise on trends that influence inventory planning and capital outlay.
- Ensure that information system and reporting tools provide members with the information needed to make sound business decisions.
- Ensure the finance team provides timely insights into financial trends and forecasts as a catalyst to proactive business management.
- Work with external auditors to be proactive and out front in making sure all financial statements are created accurately and on time.
- Manage vendor relationships and interview of potential vendors
- Maximize the productivity of the company’s financial resources and optimize financial statements.
- Ensure appropriate risk mitigation through systematic risk assessment and risk mitigation tools and processes.
EDUCATION + EXPERIENCE REQUIREMENTS
- MBA and CPA are strongly desired.
- A minimum of 15 years of business experience.
- A minimum of seven (7) years of coaching/ mentorship experience, including the demonstrated ability to help others succeed.
- Management experience in a comprehensive, full-function corporate financial organization with broad functional experience across accounting, reporting, strategic planning, compliance, tax, and treasury is necessary.
- Demonstrated ability to create a work environment that brings out the best in people.
- Strong strategic skills and substantial experience leading the strategic planning process.
- Strong systems background and demonstrated results in leveraging information systems.
- Exceptional communication skills at all levels in the organization.
- Strong analytical skills.
- Experience at a branded Consumer Products, Food, or Snack Company.
CRITICAL COMPETENCIES FOR SUCCESS
Strategic Agility
This individual must be intellectually sharp and clearly capable of thinking on their feet while demonstrating outstanding business judgment. The Chief Financial Officer will possess the analytical skills to drive costs from the business, improve overall productivity and elevate the company’s technology advances as points of differentiation in the marketplace.
Results-Oriented
The new Chief Financial Officer must be performance-driven and able to provide measurable results. The successful candidate will be resourceful, action-oriented, and possess a proactive sense of urgency and the ability to overcome obstacles to produce results in a timely fashion. They will be comfortable in working in a lean organization, rolling up their sleeves to get things done. Achieving these goals while working in a collaborative environment will require the political savvy to know when to push for action and when to step back to build consensus.
Communication
This individual should possess very strong communication and persuasion skills, truly partnering with the leadership team. They should be comfortable, articulate, and dynamic in front of all audiences including members, senior leadership, and customers. They will be direct, candid and able to resolve conflicts. This will include effective negotiation within and outside the company.
Perspective
This individual will provide a worldly perspective of macro and industry influences to assist in guiding the company. They will provide perspective coming in from outside the organization to aid in the collective leadership team’s understanding of trends, insights, changing business perspective and management strategies. This keen perspective should be presented as guidance rather than authoritative.
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