DUTIES & RESPONSIBILITES

• ­Develop, implement and track comprehensive marketing programs from ideation to execution (e.g., email, digital, social media, PR, lead generation, print/direct mail, trade show promotion)
• ­Write and maintain marketing materials, such as sales and product collateral
• ­Develop, write and execute Pareto’s email marketing and social media content/strategy through HubSpot
• ­Maintain the organization’s website through WordPress
• ­Manage the organization’s thought leadership editorial calendar, publish articles and develop marketing campaigns to maximize reach
• ­Coordinate external conference participation, sponsorship and speaking opportunities, including all marketing support and logistics
• ­Analyze and report on performance and efficacy of marketing campaigns, while recommending ways to optimize results based on performance
• ­Work with external agencies and vendors to execute marketing programs (typical partners include digital marketing/web development, public relations, printing and mailing)
• ­Serve as the presentation designer for all PowerPoint and Word deliverables and proposals, including formatting, graphic design, editing for spelling/grammar, editing for common voice, etc.
• ­Ensure all marketing materials, thought leadership articles, deliverables and any other external-facing outputs have consistent messaging and adhere to brand guidelines