President

ROLE & RESPONSIBILITES

  • Maximizing value of Co-Products
  • Expanding Brand Recognition and Image
  • Planning and overseeing new commercial market initiatives
  • Researching organizations and individuals to find new opportunities (industrial, road de-icing, animal nutrition and health, etc.)
  • Following trade tariffs, macro-markets, and freight trends
  • Increasing value of current customers while attracting new ones
  • Attending conferences, meetings, and industry events… some travel required
  • Developing strategic plans and pricing for each viable prospect as part of the overall strategic marketing plan.