Manager, Foodservice Field Marketing Position Profile
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ABOUT KRAFT HEINZ AWAY FROM HOME (AFH)
Kraft Heinz Away From Home (AFH) is the foodservice division of the Kraft Heinz Company. They aim to be trusted partners, supporting large and small businesses across the US in their pursuit to provide patrons with the brands and products they love. Away From Home brings their core company values of daring to do better every day, and a consumer-focused model to both their business and yours.
Their unmatched brand diversity and commitment to quality and flavor enable them to meet needs and exceed expectations. Long-standing relationships with their food distribution partners and impressive portfolio of 100+ brands allow them to meet business needs across the country, while their dedication to understanding culinary trends, research into host foods, and commitment to understanding the restaurant and food service industry landscape make them the perfect partner for your business that is so much more than just foodservice.
Mission: Their mission is to grow with taste, flavor, and experience wherever people eat.
Purpose: Their purpose is providing bulk food, beverage, and wholesale restaurant supplies to those who depend on the consistency, quality, and reliability that is synonymous with the Kraft Heinz name.
What Sets Kraft Heinz Away From Home Apart? They believe that culinary trends begin in restaurants. At Kraft Heinz AFH, they have four renowned chefs dedicated to demonstrating how their products can elevate kitchen innovations. With a focus on host foods such as sandwiches, burgers, and chicken, their incredible chefs are adept at maximizing the potential benefits the addition of their products can provide.
IN THE NEWS
POSITION OVERVIEW
Kraft Heinz Away From Home is seeking a Manager, Foodservice Field Marketing, who will act as a product lead from a marketing and merchandising perspective. This position requires the candidate to accompany the sales team during client visits or field engagements. This individual will play a crucial role in developing and executing marketing and sales strategies and operations to drive growth and enhance brand presence within the foodservice industry. The successful candidate’s primary focus will be to engage with AFH customers in the foodservice sector, including restaurants, cafes, hotels, and other hospitality establishments, to create compelling marketing campaigns and initiatives that align with their business objectives.
The Manager, Foodservice Field Marketing will develop new marketing campaigns that are innovative and effective marketing campaigns tailored to the foodservice industry. The ideal candidate will work closely with the marketing team and other stakeholders to conceptualize, plan, and execute campaigns that align with the overall marketing strategy and business objectives. Additionally, the Manager, Foodservice Field Marketing will also oversee the implementation of these campaigns, monitor their performance, and analyze the results to measure their effectiveness. Based on the insights gathered, this individual will continuously refine and improve future marketing initiatives. The candidate will travel with the culinary team and work in the test kitchens.
ROLE & RESPONSIBILITIES
- Act as a product lead from a marketing and merchandising perspective.
- Develop and execute marketing and sales strategies and operations to drive growth and enhance brand presence within the foodservice industry.
- Travel with the culinary team and work in the test kitchens.
- Accompany the sales team during client visits or field engagements.
- Conduct in-depth market research to identify trends, consumer behavior, and competitor strategies within the foodservice industry.
- Collaborate with the marketing team and senior management to define the foodservice marketing strategy and set clear objectives. Develop comprehensive plans and budgets for field marketing activities.
- Build and maintain strong relationships with key customers and decision-makers in the foodservice industry.
- Work closely with sales teams to understand customer needs and develop marketing programs that address those needs.
- Create and implement brand awareness campaigns tailored for the foodservice segment.
- Develop marketing materials, including sales collateral, presentations, and promotional items, to effectively promote AFH products and services.
- Support the successful launch of new products in the foodservice market through targeted marketing activities, including product demonstrations and sampling programs.
- Monitor and evaluate the effectiveness of field marketing initiatives. Analyze campaign metrics and feedback from customers to measure success and make data-driven improvements.
- Responsible for the allocation and management of the foodservice field marketing budget. Ensure cost-effectiveness and efficient use of resources.
EXPERIENCE REQUIREMENTS
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 5+ years experience in foodservice or related industry marketing, with a track record of successful marketing campaigns and promotions.
- Strong understanding of the foodservice industry, including its pricing, trends, challenges, and customer dynamics.
- Experience selling into a corporate environment.
- Product development and product analysis experience.
- Experience developing new product initiatives.
- Excellent communication and presentation skills with the ability to articulate marketing plans and strategies effectively.
- Demonstrated ability to lead and inspire cross-functional teams and work collaboratively with various stakeholders.
- Proficient in data analysis and using insights to inform marketing decisions.
- Exceptional communication and interpersonal skills for effective collaboration with multiple stakeholders.
- Creative thinker with a passion for innovation and staying ahead of market trends.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Strong leadership skills.
- Strong/Stable work history.
- Mentally agile.
- Availability to work a flexible schedule.
CRITICAL COMPETENCIES FOR SUCCESS
Exceptional Leader
One who builds, inspires, and coaches teams with a passion for the organization, while forging close working relationships with others throughout the organization and community. This individual will create and implement policies and procedures to foster a culture of trust, accountability, and results while elevating capabilities.
Critical Thinker
Combines analytical and creative horsepower to simplify and break down complex situations into the core of issues with easy-to-understand action items. This individual must be intellectually sharp and use critical thinking to make or influence decisions while demonstrating outstanding business judgement. They will be comfortable creating the new and the different and have a ravenous appetite to learn more and experiment in a disciplined way.
Results-Oriented
The Manager, Foodservice Field Marketing must be performance-driven and able to provide measurable results. The successful candidate will be resourceful, and action-oriented, as well as a flexible and decisive leader who establishes clarity in the midst of distractions to produce results in a timely fashion.
Communication
This individual should possess very strong communication, listening, and persuasion skills, in order to truly partner with the management team. They must be an adept writer as well as be comfortable, dynamic, and an effective presenter in front of both external and internal audiences including employees, senior management, and clients.
FOR MORE INFORMATION PLEASE CONTACT:
Title: Managing Director
Email: blayton@comharpartners.com
Direct: (239) 345-4050
Mobile: (847) 722-4180
Title: Director
Email: mlayton@comharpartners.com
Direct: (312) 313-8454
Mobile: (224) 805-9369
We’ve partnered with Kraft Heinz Away From Home!
At Comhar Partners, we are excited to partner with Kraft Heinz Away From Home, a leading global foodservice provider with a portfolio of 100+ brands allowing them to meet business needs across the country. We are proud to take the helm in the search for a highly skilled Manager, Foodservice Field Marketing. AFH has unique offerings that cater to the needs and preferences of consumers in restaurants, cafes, and other foodservice establishments. We're excited to connect with you!
