GENERAL MANAGEMENT

• Deliver U.S. E-commerce P&L targets (revenue, profit, cash flow) for our owned.com sites
• Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis. Oversee regular reporting of KPIs by various divisions of e-commerce department.
• Support the global e-commerce teams to deliver their targets by influencing strategy and best-in-class execution for Asia and Europe
• Set strategy and drive execution with continuous improvement mind-set
• Deliver the organizational strategies and influence on step-change growth and capabilities
• Identify new areas of eCommerce opportunity beyond current organizational thinking

SALES & MARKETING

• Design & execute marketing & sales programs to create more traffic, more engagement, higher sales and better AUR
• Recommend and implement technical and non-technical strategies & initiatives to drive traffic, conversion, retention
• Collaborate with Marketing to develop, implement, and/or optimize effective online campaigns, digital marketing, and social media strategies that drive traffic, increase conversion, and expand sales both online and in-store.
• Develop and deliver best-in-class e-commerce content, marketing and loyalty programs creating a seamless and integrated customer experience across multiple digital platforms (desktop, tablet, mobile, app) and seamlessly integrates with our brick and mortar locations and our global marketing campaigns. Sets campaign performance standards and tracks progress against expectations
• Serve as the primary point of contact and leader of the eCommerce organization for cross functional partners. Collaborate with designers, Business Unit lead (merchandisers) to deliver best-in-class digital experience toolkit that can be shared & re-applied globally
• Plan and manage e-commerce budget, continuously evaluating and improving return on investment. Oversee e-commerce marketing strategy (e.g., web, email, affiliate, display, search, CRM). Use data analytics to track performance to goals and benchmarks and identify opportunities. Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis. Oversee regular reporting of KPIs by various divisions of e-commerce department.
• Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership and cross-functional partners
• Be thought leader and subject-matter expert to step-change capabilities by developing global digital toolkits and being influencing global capabilities in terms of areas such as search, UX, digital, e-commerce best practices, global expansion, winning with Digital Titans etc.
• Consult on cross-functional projects to ensure eCommerce principles are incorporated

CONSUMER EXPERIENCE:

• Build best-in class ecommerce experiences that bring to life the pinnacle of the brand in a brand experience that makes people want to engage and participate with our brand that integrates our brand and products in a compelling and simple way
• Leverage consumer data to drive more sales and improve the online consumer experience.
• Drive site personalization and segmentation strategy to create a relevant, value-added experience
• Oversee and work to continuously improve customer-focused services, including call-center, inventory management, order fulfillment, and distribution. Ensure customer service team delivers a quality service experience consistent with the high standards set in existing retail locations.
• Collaborate with insights to develop learning plans and test-learn-scale ideas to become better at what we do

PRODUCT:

• Collaborate with Merchandising and Planning to execute all online merchandising strategies. Ensure online merchandising is supported by best-in-class features in areas of navigation, internal search, product set-up, and activation

OPERATIONS:

• Lead front-end developers and agencies to drive best-in-class user experience
• Collaborate with supply chain and Business Unit Leads (merchants) to manage e-commerce product and inventory

TECHNICAL:

• Oversee day-to-day management of the website, including trouble shooting any errors, responsive redesigns, and enhancements. Interface with the IT department and external product developers on all system-related projects and challenges.
• Develop and oversee the effective planning, QA and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy and timeliness of all web content publishing
• Develop continuous improvement plans and track