Who They Are

Two of the world’s most iconic denim brands coming together to form Kontoor Brands Inc. Kontoor is a global lifestyle apparel company that designs, manufactures, and distributes high-quality products that look good and fit right, inspiring people around the world to live with passion and confidence. They grow their iconic brands through innovation, marketing, design, and sustainable performance to excite more and more consumers. Lee® an American brand dating back to 1889 – they celebrate their heritage and look to the future. Lee® is an innovator in fashion whether it was Coveralls, Buddy Lee, Westerners or Demin Days they continue to innovate today and beyond. Lee’s sharper style gives you the edge and confidence to take on the world.

As Kontoor Brands, they are strongly positioned as a leader in the global apparel industry. They leverage their iconic brands via global platforms to drive brand growth and deliver long-term value for all their stakeholders including their consumers, customers, shareholders, and suppliers. With a clear set of investment priorities, they are committed to aggressively growing their direct-to-consumer channel through a strong e-commerce strategy. This will further expand their global footprint and consumer reach allowing them to engage with more consumers in more places. They are driven to deliver consistent and reliable shareholder returns through great execution and an efficient operating model, underpinned by strong margins and cash flow.