Vice President of Sales Position Profile
ABOUT HEALTHY FOOD INGREDIENTS
Healthy Food Ingredients (HFI) is an on-trend specialty ingredient supplier bringing food safety and supply assurance to protect client brand promise. They start with a sustainable supply chain, backed by IntegriPure®, their innovative micro reduction process, to offer a full portfolio of ingredients including non-GMO, organic and gluten-free pulses, cereal grains, seeds, flax, expeller oils, and signature product Suntava Purple Corn™.
HFI operates four, full-scale, modern processing facilities with complementary capabilities to meet their customers’ growing needs. Each plant is strategically equipped to maximize production efficiencies and food safety. All feature state-of-the-art technologies to assure premium quality and traceability. HFI offers everything from on-farm grower programs to first-stage cleaning to second-stage processing including blending, milling, micro-reduction, and retail packaging.
THE HFI STORY
Since the beginning, Healthy Food Ingredients has been driven by a genuine passion to live up to its name. They are growing, innovating, and leveraging their deep expertise to ensure accessibility to healthy food to feed consumer demand for health and wellness.
As they began to grow their family of brands, they were inspired by a time when neighboring farmers would gather to help each other bring in the harvest. They understood that sharing hard work, multi-generational know-how, and respect for the land would benefit the entire community.
Today, they draw on that same spirit and belief in stewardship to accomplish their vision of nourishing lives with healthy ingredients. They share their innovative processes and deep expertise to ensure superior safety, stability, and security from seed to the food that nurtures their lives. They hold a genuine passion to live up to their name, Healthy Food Ingredients, in everything they do. So, when HFI surveys the horizon, they stand shoulder-to-shoulder with each other and what they see is good. Good for business, good for people, and good for the land.
POSITION OVERVIEW
The Vice President of Sales is responsible for growing the market share of the organization through all aspects of the sales process including but not limited to the sourcing of transactions, proposal creation, leading business term negotiations, and documentation of pertinent sales activities and progress. The Vice President will be an accomplished salesperson with proven large account capturing capabilities and existing relationships in the specialty grain industry. This person will need to be a self-starter that thrives in a fast-paced environment. The challenges of this role will require them to possess outstanding self-discipline, strategic thought leadership and organizational skills, an inter-departmental teamwork orientation, and strong collaborative communication skills.
UNIQUE ATTRACTIONS
- Part of the healthy food movement, changing the landscape of the food industry
- Driving Growth initiative to increase revenue from $65M to $100M in three years
- Introduction to Private Equity-backed environment
- Participation in Management Equity Incentive Plan
- Opportunity to be a part of an exciting, dynamic environment with boundless opportunities.
- Ability to work virtually from a home office, while traveling to employer offices, client visits, or to attend trade shows.
Healthy Food Ingredients is rooted in agriculture, where caring for the land is a way of life.
DUTIES AND RESPONSIBILITIES
- Leverage existing and develop new relationships with target companies for sales opportunities
- Lead a dedicated sales team and the executive leadership team in all Sales efforts
- Represent the company through weekly personal meetings, periodic speaking engagements, local business forums, regional/national trade shows, and all other means necessary to support the brand and quality image of the company
- Build strong relationships with new customers
- Expert level customer service for existing customers
- Adherence to all approved sales process routines, directives, and ongoing prospecting engagement tactics. This includes the adoption and use of sales tools information management, forecasting, data reporting, reliable input(s), and participation in all team and company-wide meetings
- This position will carry a target quota that will be established at the beginning of each sales calendar year
- Deliver successful sales presentations necessary to win the business
- Lead contract negotiations, coordinating “behind the scenes” as required
- Ensure seamless implementation by coordinating all facets of the customer experience
- Ability to work virtually from a home office, while traveling to employer offices, client visits, or attending trade shows. Travel is estimated to be up to 50%.
EDUCATION & EXPERIENCE REQUIREMENTS
- Experience in the Food Grain industry, and the buyers of healthy grains
- 10+ years of demonstrated success in sales positions with a track record of meeting quota
- 3+ years of leadership responsibility
- Sales experience in the commodities business and understanding of specialty grain markets
- Understand analytics and reporting
- Superior communication skills, both written and oral
- Exceptional relationship building, negotiation, and interpersonal skills.
- Effective time management and organizational skills to ensure follow up
- Ability to maintain professionalism in all interactions and communications
- Skills should include organizational development, personnel management, and planning
- Excellent people skills, with an ability to partner with a dynamic leadership team
- Flexible and able to multi-task; can work within an ambiguous, fast-moving environment such as agriculture, while also driving toward clarity and solutions
- Demonstrated resourcefulness in setting priorities and guiding investment in people and systems
- A creative and innovative, solutions-oriented individual with demonstrated success leveraging technical insight and proactive process improvement to deliver strong, strategic leadership
CRITICAL COMPETENCIES FOR SUCCESS
Results-Oriented
The Vice President of Sales must be a builder, performance-driven, and able to provide measurable results. The successful candidate will be resourceful, action-oriented, and possess a proactive sense of urgency and the ability to overcome obstacles to produce results in a timely fashion.
Communication
This individual should possess very strong communication skills. They should be comfortable, articulate, and dynamic in front of both external and internal audiences. They will be direct, candid and possess strong interpersonal skills.
Learning Mindset
The Vice President of Sales will demonstrate clear critical thinking in the development and execution of a business using critical data to provide business cases to make or influence decisions. The Vice President of Sales must have the ability to create and generate new business ideas leading to increased market share, while combining the critical thinking to determine what will best serve the organization.
Leadership Acumen and Team Orientation
The Vice President of Sales will be a highly energetic, proactive individual. They must be able to quickly win the confidence and respect of fellow employees, distributors, and clients. This individual must be a self-starter, comfortable working in an independent manner, set priorities, and meet deadlines. Must be highly assertive, personable, innovative, and results-oriented.
FOR MORE INFORMATION PLEASE CONTACT:
Title: Managing Director Email: pherrerias@comharpartners.com Direct: (415) 483-4116 Mobile: (415) 302-5300
Title: Director
Email: mlayton@comharpartners.com
Direct: (312) 313-8454
Mobile: (224) 805-9369
